Throughout the months of November and December we worked closely with our client, CloudWyze, in Wilmington, NC to develop a robust style guide.

The purpose of this documentation is to serve as a baseline and accountability partner for all creative and/or advertising assets moving forward as it relates to the brand. It keeps their brand image consistent which, in turn, allows their target audience to become more familiar with correct messaging and visuals.

So what’s included in a style guide? That’s a loaded question. Every document is different because it is built to serve the needs of the client and its target. But here are a few of the essentials that should be included in almost any style guide:

Approved Logos (Horizontal, Vertical, Marks, etc.)
Approved Fonts (Title, Secondary, Alternative, etc.)
Approved Colors (Primary + Secondary)
Approved Textures (If Applicable)
How To Use The Logo(s)
How Not To Use The Logo(s)

While this is not a comprehensive list, it should certainly get you started. If you’re interested in learning more about branding, contact us today.

WHY STYLE GUIDES MATTER

01 : Style guides keep your brand consistent.

02 : Style guides make decisions easier.

03 : Style guides create a stable baseline no matter if there are employee transitions.

04 : Style guides give you confidence in creating assets.